Timeless Principles of Marketing Applied to Explosive Growth of the Internet
The success of any business venture boils down to using timeless principles of marketing.
A marketer has only three basic goals:
1. To increase the number of customers
2. To increase the amount of the average order
3. To increase the frequency of orders
That's it. There ain't no more. If you can master these three fundamentals, you can grow any business, whether you're on the Internet or not. It doesn't matter whether your product is information or a fly swatter. If you understand marketing, you can make serious income. If you don't understand marketing, your business is going to die.
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